Unless you've been living under a rock, then you'll know that Liverpool came very, very close to ending their wait to lift the Premier League trophy in 2018-19.
The upcoming new season marks 30 years since the Reds were last crowned champions of England. Anfield and its famous Kop hasn't celebrated a title triumph since 1991 - before the Premier League was even formed.
This past campaign was the latest in a series of so-nearly stories for Liverpool. Sure, there have been some successes in other competitions for the red half of Merseyside to celebrate - most notably that incredible Champions League final comeback of 2005 - but this is the one trophy fans crave.
Jurgen Klopp has assembled an Anfield outfit more than capable of seriously challenging for major honours. For evidence of that, remember Liverpool have reached three European finals in as many years.
Translating that to domestic success has proved more difficult. In previous seasons the Reds have looked short in certain areas. At first it was attack when Luis Suarez and Raheem Sterling were sold to major rivals abroad and at home, with the latter joining Manchester City.
Klopp drafted in Roberto Firmino, Sadio Mane and Mo Salah while also losing Philippe Coutinho. That attacking trio were a mix of a relative unknown quantity albeit well-regraded in the Bundesliga, a proven Premier League performer poached from that conveyor belt of talent at Southampton, and a Serie A star seldom given chances at Chelsea.
They have formed a fearsome frontline and Liverpool no longer lack firepower, so the emphasis changed to defence. Klopp inherited a goalkeeper from Brendan Rodgers he just didn't trust in Simon Mignolet and, after Loris Karius' costly Champions League final errors while concussed, drafted in Brazilian stopper Alisson to protect the posts.
Prior to that, the Reds also went back to Southampton and paid a world-record fee for a defender to take Dutch star talent Virgil van Dijk on the well-trodden path from St Mary's to Anfield. That recruitment, coupled with the more modest purchase of Scotland left back Andrew Robertson and development of England youngster Trent Alexander-Arnold transformed the team completely.
There is no area of the Liverpool squad where they are really lacking. Perhaps some added strength-in-depth to cope with the demands of modern football is the only place where there is room for improvement.
Having pushed Man City all the way, while you can still argue Pep Guardiola's dual Premier League champions are entitled to be odds-on favourites at 8/13 (Ladbrokes) to notch a hat-trick of titles in 2019-20, it may instead by Klopp and company who are the value bet.
The Reds are as big as 3/1 with some bookmakers, including Unibet and 888sport, and that price is well worth considering if used in conjunction with some free bet offers at Freebets.uk, as some firms offer a third of the outright price each-way on second place.
By way of comparison, City and Liverpool's title rivals have the following odds: Tottenham 14/1, Chelsea 20/1, Manchester United and Arsenal (both 25/1, William Hill). You can see, clearly, the bookmakers believe this will be a two-horse race again.
In other words, you can back Liverpool to win the Premier League title and get your stake back if they again just fall short and finish runners-up. This betting angle is one which looks sensible to explore before the price goes.
With the remainder of the Premier League field at double figure prices and, on this past season's final table, the usual suspects having plenty to find to close a considerable 25-point and up gap, the three-decade wait endured by Reds fans coming to an end looks the only alternative to City.